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Design as marketing value

Luis Zufiria
Sales Manager of Knoxtyl

Knoxtyl is a brand specialised in the design and production of handles. How much importance is given to design in this industry?

Tiene It is very important, not only concerning this kind of product, but also in everyday life. At Knoxtyl we believe that design must be functional, and we aspire for it to stimulate emotions, the type that emerges when you hold a useful, beautiful, quality product in your hands.

You have introduced the concept of quality. How important is that?

Handles are common objects which help us improve our interaction with our environment making our basic tasks easier.

There is a big difference between providing a valid tool, which is nice to use, and an inappropriate one or one of bad quality. Furniture items, and even a kitchen or any room where they are fitted, lose their functionality, their charm and even their value because they are unpleasant to use. 

What is the main value of Knoxtyl handles?

The strength of Knoxtyl is to design and produce handles thought for people. People will always use products or services, but today’s requirements go farther than simply the search for functionality. This we take for granted, but we think we must take it a step further, manufacturing products that are enjoyed, due to their appearance and because they fulfil their function while giving you that pleasure of things well done.

What is behind a Knoxtyl handle?

Un An in-depth market knowledge, development and manufacturing capacity. Our aims are a result of thoughts based on customer requirements on the one hand on and on the other, on our own ideas which we propose to the market, which more than once have created a trend. One example is the stainless steel rail handle, a product patented by this company. The latest such innovative product is the Marathon range, a joint development project for the household appliance industry.

Which are the new proposals that Knoxtyl offers to the market?

We have developed new product lines, which are distinctively oriented toward making our lives more pleasant. Kitchen furniture handles which fit in with appliances, personalised knobs, modular special size handles,… but of course taking into account, not only design, but also
ergonomics and their usability. We contribute to creating comfortable spaces, with a personality.

Handles… only for furniture?
Besides furniture handles we also produce handles for household appliances, components for the automotive industry, aviation companies, electric companies, etc. The quality standards for these kinds of products are higher than the usual requirements for furniture handles, but at Knoxtyl the manufacturing processes and quality criteria for all the companies in the group are common for all the products we produce, regardless if they are for appliances, furniture, the automotive or the aeronautics sector.


Design is part of everyday life around us. At Knoxtyl we understand that in addition to producing products with aesthetic
beauty, design should arouse emotions, making our days more pleasant...[+]


The future commitment of the Group is to maintain quality and excellence levels, which have taken us this far, and to continue increasing capacity. In recent years we have continued to establish...[+]  


There are extra values, besides design and the knowledge of the sector, which are very important. Service, training, certification,but above all, the understanding of customer needs..[+]


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